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Privacy Policy

1. Introduction

Signs SA / Signarama Salisbury (“we,” “our,” “us”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and manage your personal information.

2. What Personal Information We Collect

We may collect the following types of personal information:

Contact Information:

  • Name and business name
  • Phone numbers (mobile and landline)
  • Email addresses
  • Postal and business addresses

Business Information:

  • Company details and ABN/ACN
  • Industry type and business size
  • Preferred contact methods and times

Project Information:

  • Design specifications and requirements
  • Installation location details
  • Project timelines and budgets
  • Photos of installation sites (where relevant)

Website and Digital Information:

  • IP addresses and device information
  • Website usage data and cookies
  • Online enquiry forms and chat interactions

3. How We Collect Personal Information

We collect personal information through:

  • Direct interactions when you contact us by phone, email, or in person
  • Website forms including quote requests and contact forms
  • AI-powered tools such as automated customer service systems, and data analytics platforms
  • Business visits and site consultations
  • Third parties such as referral partners or suppliers (with appropriate consent)
  • Public sources such as business directories (where legally permissible)

4. Why We Collect and Use Personal Information

We collect and use your personal information to:

Primary Purposes:

  • Provide signage design, manufacturing, and installation services
  • Process quotes, orders, and invoices
  • Communicate about your projects and services
  • Arrange site visits and installations
  • Maintain customer relationships and provide ongoing support

Secondary Purposes:

  • Improve our products and services through AI-driven analysis
  • Conduct market research and business analysis using automated tools
  • Provide AI-powered customer service
  • Train AI systems to improve customer experience (using de-identified data where possible)
  • Send marketing communications about relevant services (with consent)
  • Comply with legal and regulatory requirements
  • Manage business operations and administration

5. Disclosure of Personal Information

We may disclose your personal information to:

Service Providers:

  • Installation contractors and subcontractors
  • Delivery and logistics companies
  • IT service providers and website hosts
  • AI service providers and machine learning platforms
  • Payment processors and financial institutions
  • Professional advisors (lawyers, accountants)

Business Partners:

  • Signarama franchise network (where relevant to your service)
  • Material suppliers and manufacturers
  • Referral partners (with your consent)

Legal Requirements:

  • Government agencies and regulators when required by law
  • Law enforcement agencies where legally obligated
  • Courts and dispute resolution bodies

We do not sell personal information to third parties for marketing purposes.

6. Overseas Disclosure

Some of our service providers may be located overseas, including:

  • Cloud storage providers (may include USA, Singapore)
  • AI and machine learning service providers (may include USA, Europe)
  • Payment processors
  • Software service providers

When we disclose information overseas, we ensure appropriate safeguards are in place to protect your privacy in accordance with Australian privacy laws.

7. Data Security

We implement reasonable security measures to protect personal information from:

  • Unauthorised access, use, or disclosure
  • Loss, theft, or misuse
  • Interference or modification

Our security measures include:

  • Secure physical storage of paper records
  • Password-protected computer systems
  • Encrypted data transmission for online forms
  • Regular security reviews and staff training
  • Limited access to personal information on a need-to-know basis

8. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, including:

  • Customer records: 7 years after last transaction (for tax and business records)
  • Marketing information: Until consent is withdrawn
  • Website data: As per our cookie policy
  • Project files: 5 years for warranty and reference purposes

9. Your Privacy Rights

Under Australian privacy law, you have the right to:

Access: Request access to personal information we hold about you

Correction: Request correction of inaccurate or incomplete information

Complaints: Lodge a complaint about how we handle your personal information

Marketing Opt-out: Unsubscribe from marketing communications at any time

Anonymity: Deal with us anonymously or using a pseudonym where practicable

To exercise these rights, contact us using the details in Section 12.

10. Artificial Intelligence and Automated Processing

We use artificial intelligence and automated systems to enhance our services, which may include:

AI Applications:

  • Data analysis for business insights and service improvements
  • Automated processing of enquiries and quote requests
  • Predictive analytics for inventory and service planning
  • Machine learning algorithms for personalised service recommendations

AI Data Processing:

  • Your personal information may be processed by AI systems to provide better services
  • AI systems may analyse communication patterns to improve response times
  • Automated decision-making may occur for routine business processes (such as initial quote categorisation)
  • We implement safeguards to ensure AI processing is fair, accurate, and respects your privacy

Your Rights Regarding AI:

  • You can request information about any automated decision-making that significantly affects you
  • You may request human review of automated decisions where appropriate
  • You can opt out of certain AI-powered features (such as chatbots) and request human assistance
  • We will clearly identify when you are interacting with an AI system rather than a human

AI Training and Development:

  • We may use de-identified or aggregated data to improve our AI systems
  • Personal information used for AI training is handled in accordance with this privacy policy
  • We do not share identifiable personal information with third parties for AI training purposes without consent

11. Cookies and Website Analytics

Our website may use cookies and similar technologies to:

  • Improve website functionality and user experience
  • Analyse website traffic and usage patterns using AI-powered analytics
  • Remember your preferences and settings
  • Provide relevant content and advertising

You can control cookies through your browser settings, though this may affect website functionality and AI-powered features.

12. Marketing Communications

With your consent, we may send you:

  • Information about new products and services
  • Special offers and promotions tailored to your interests
  • Industry news and updates
  • Invitations to events

Our AI systems may help personalise these communications based on your preferences and past interactions, but you maintain full control over what communications you receive.

You can opt out of marketing communications at any time by:

  • Clicking unsubscribe links in emails
  • Contacting us directly
  • Updating your preferences on our website

13. Contact Us

Address: 49 Research Road, Pooraka SA 5095
Phone: (08) 8283 3692
Email: sales@signssa.com.au
Business Hours: Mon-Fri 8am-4:30pm, Closed Sat & Sun.

For privacy-related enquiries, complaints, or to exercise your privacy rights (including rights related to AI processing), please contact us using the above details. We will respond to privacy complaints within 30 days.

14. Complaints and Enquiries

If you believe we have breached your privacy, we encourage you to contact us to discuss your concerns.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, AI technologies, or legal requirements. Updated versions will be posted on our website. For significant changes, we will notify you directly where reasonably practicable.

16. Definitions

Personal Information: Information or an opinion about an identified individual, or an individual who is reasonably identifiable

Australian Privacy Principles (APPs): The privacy standards set out in the Privacy Act 1988 (Cth)

Sensitive Information: Information about health, race, religion, political opinions, or criminal records (we generally do not collect this type of information)

Artificial Intelligence (AI): Computer systems that can perform tasks that typically require human intelligence, including machine learning, natural language processing, and automated decision-making

Automated Decision-Making: Processing that involves making decisions about individuals using technology without human intervention

This Privacy Policy was last reviewed on 16 September 2025.

Get in touch!

Our team is happy to answer your signage queries or prepare a quote.

We can even arrange an on-site visit and consultation. Please leave a phone number if you are happy for one of our signage consultants to call you.

Or give us a call now

(08) 8283 3692

Testimonials

plumbifylogo

Their workmanship is second to none

Signs SA have installed the graphics on every one of our plumbing vans now and I can’t fault them. As well as this they take care of all our promotional material like stickers, magnets and pamphlets. Andrew and the team at Signs SA are super easy to deal with and true professionals. Their workmanship is second to none and I am always getting positive feedback from our customers on their vehicle graphics.

Matthew Zubrinich, Managing Director
Plumbify

Signs SA | Signarama Salisbury
2020-08-01T17:18:06+09:30

Matthew Zubrinich, Managing Director
Plumbify

plumbifylogo
Signs SA have installed the graphics on every one of our plumbing vans now and I can’t fault them. As well as this they take care of all our promotional material like stickers, magnets and pamphlets. Andrew and the team at Signs SA are super easy to deal with and true professionals. Their workmanship is second to none and I am always getting positive feedback from our customers on their vehicle graphics.
subway logo

The team at Signs SA make updating your signage easy.

The team at Signs SA make updating your signage easy. They have great product knowledge, prompt delivery into WA and always help our Franchise Owners hit their budget. They are a one stop shop for all our signage requirements.

Matthew Brownhill, Restaurant Development & Operations
Subway

Signs SA | Signarama Salisbury
5
2018-10-31T11:52:32+10:30

Matthew Brownhill, Restaurant Development & Operations
Subway

subway logo
The team at Signs SA make updating your signage easy. They have great product knowledge, prompt delivery into WA and always help our Franchise Owners hit their budget. They are a one stop shop for all our signage requirements.
LR_Logo

Great Tinting and Excellent Service

I’ve just visited the Port Adelaide Clinic, the tinting looks fabulous and the staff love it; it’s had a great impact and been very positively received. Your team were fantastic and minimised disruption in the waiting room and cleaned up as they went to make the process seamless. Thanks again Andrew and also to Darren your other team member.

Paul McEvoy, Head of Operations
Radiology SA

Signs SA | Signarama Salisbury
2024-12-12T15:34:16+10:30

Paul McEvoy, Head of Operations
Radiology SA

LR_Logo
I’ve just visited the Port Adelaide Clinic, the tinting looks fabulous and the staff love it; it’s had a great impact and been very positively received. Your team were fantastic and minimised disruption in the waiting room and cleaned up as they went to make the process seamless. Thanks again Andrew and also to Darren your other team member.

A huge thanks to the crew at Signs SA

A huge thanks to the crew at Signs SA... what an awesome job. The service was great, Nick who handled the graphic design was a champ and the install guys had it done in 15 minutes flat ... they even arranged window tinting next door at 5 minutes notice. I come across plenty of businesses in my field of public speaking and radio but I can safely say the service these guys offer is as good as it gets.

Andrew Costello
South Aussie with Cosi & SAFM

Signs SA | Signarama Salisbury
5
2018-10-31T10:56:44+10:30

Andrew Costello
South Aussie with Cosi & SAFM

A huge thanks to the crew at Signs SA... what an awesome job. The service was great, Nick who handled the graphic design was a champ and the install guys had it done in 15 minutes flat ... they even arranged window tinting next door at 5 minutes notice. I come across plenty of businesses in my field of public speaking and radio but I can safely say the service these guys offer is as good as it gets.
ielectrical

I’d just like to thank you.

I’d just like to thank you and give you and your team a huge pat on the back. We have now had 9 vehicles, 1 trailer and over 10 other small projects completed by you and have been over the moon with all of them. Your customer service and communication are spot on. I highly recommend your team and will continue to use you for years to come.

Matt Downie, Director
iElectrical and Commuications

Signs SA | Signarama Salisbury
2020-07-31T17:04:20+09:30

Matt Downie, Director
iElectrical and Commuications

ielectrical
I’d just like to thank you and give you and your team a huge pat on the back. We have now had 9 vehicles, 1 trailer and over 10 other small projects completed by you and have been over the moon with all of them. Your customer service and communication are spot on. I highly recommend your team and will continue to use you for years to come.

Reliable, Professional and Competitive

Once again, reliable, professional & competitive. Thanks again Jared and team & keep up the great work.

Mike Lazzaro, Project Manager
Total Tools Aust.

Signs SA | Signarama Salisbury
2025-03-12T21:35:27+10:30

Mike Lazzaro, Project Manager
Total Tools Aust.

Once again, reliable, professional & competitive. Thanks again Jared and team & keep up the great work.
5
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Signs SA | Signarama Salisbury

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